e-commerce

10 tips to ensure your web page of possible cyber attacks

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A web page is not complete if you do not add the necessary security levels. According to Hootsuite, 82% of users immediately leave a page if they feel unprotected when visiting a website. Therefore, it is useless to have a nice and easy to use website if it is an easy target for hackers who can carry out possible cyber attacks.  

The cybercriminals have a wide range of tools that they can use to attack you through your web page. The most severe dangers that you may encounter will be the access of sensitive data that is exchanged on your website, a virus or malware, or even send emails from your accounts using your identity.

Another important point to consider is that major search engines such as Google have increased the penalties for unsafe websites, therefore your website would have less exposure to searches due to lacking the appropriate security for your website. There are some fundamental measures to ensure your website is safe from possible cyber attacks. The following are some ways to protect yourself and help safeguard from a potential attack.

How to secure my website of possible cyber attacks?

  1. Add HTTPS security with an SSL certificate: The basic rule of how to know if a site is safe or not is to check if the beginning of the URL is “https”. Websites that have this have a padlock, and for this you need an SSL certificate. The typical connection where websites are hosted is HTTP, notice it is the same but there is no  “s” at the end. This website would be open to leak any sensitive data of users such as users and passwords or banking information if it is an e-commerce.

Using HTTPS, an encrypted connection is established between the browser and the website therefore data cannot be intercepted. The SSL certificate is what will provide this encryption and you should only install it on your hosting, the way to do it will depend on the provider.

Another clear benefit is that by having these type of secure pages, search engines will give them a better promote them.

  1. Add a Security Seal to a website: Having a site seal is an extra layer of security  because it acts as an antivirus for your page. These stamps can monitor your website under searches of malwares or viruses that may have been loaded by a hacker, and it notifies you so you can eliminate potential harm.
  2. Keep your website code updated: Just like you do with any application or software on your devices.
  3. Similarly, keep the platform and the scripts updated especially for the CMS (content management system) that you use.
  4. Change the prefix of the table in the database of your website: In the case of blogs like WordPress they have the default prefix “wp”, this can be changed and it will be harder for hackers to obtain information from your website.
  5. Place a password on the database of the site, thereby adding more protection to the information collected by your website.
  6. After having uploaded or updated the content of your website, be sure to delete the copy that remains in your device. Mainly since if you do not, any cybercriminal could access your computer and have access to your files, therefore save them in a secure place.
  7. It uses a CDN: A content delivery network consists of a network of several servers that are spread over different points between which the work and information is distributed. Its advantage is that if one server is attacked, the others serve as a backup.
  8. If your website is an e-commerce, you must ensure that your customers can trust it.
  9. Use robust passwords to access your website: Although it seems obvious, many people omit it, thereby making a hacker’s life much easier especially if they are seeking to access all site content, so you must protect it.

Although no measure is 100% infallible to avoid possible cyber attacks, the more layers of security you add to your website, the harder it becomes for hackers.

8 Tips for your customers to trust in your e-commerce

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The work of selling a product is becoming more difficult every day. We are overwhelmed by information and advertising, especially on the web. Even when your e-commerce manages to correctly apply all the positioning strategies to stand out in search engines, you still sell little or nothing. Why is it? Is it possible that your e commerce does not generate sufficient confidence.

The increase in cyber attacks has caused people to become skeptical about the websites they use and not feel comfortable leaving their private and financial information online to make a purchase. If you feel that your ecommerce is not generating confidence in your potential clients, follow the tips below that will help you identify what the problems are and how to solve them.

How is the image of your e-commerce?

1. The first impression counts: Start by reviewing the design, if it is old or outdated it will not make a good impression, the same way bad spelling or grammar can affect the image of your company. People do not feel confident in an organization that does not know how to express what they want from you.

The ideal is to hire specialists in these areas that can give the right image to your company. Also consider that if poor wording can affect the rankings of a Google search.

It is important that the prospective buyer is clear about the characteristics of what they are going to buy and the benefits that they will bring. Therefore, the entire image of your website must clearly express what your message.

However, the trust is not only in the image, the company also has to convey confidence at the time that your customer is going to make the purchase, at that time, you should consider the following:

2. Clients want to know who you are: There you can show the physical and / or legal information of the company. The more information you offer, the better, company history, mission, vision, business objectives, professional team, managers, etc.

3. Contact you easily: The contact section must have all the necessary information so that the customer can communicate with the company without problems. The information should include telephone numbers, emails and physical address (if available). Using Google Maps is the best way to show a physical address. There are other channels that can facilitate communication such as chats or interaction with users in social networks, will bring more value to the company.

What do they say about your company?

4. If managed correctly social media can be a great help and a fundamental tool for any business, as they allow a channel of communication with customers.

Users today pay a great deal of attention to the reviews a company receives on the web. If there are negative comments it is possible that this generates distrust. Therefore, it is important to manage this type of problems as quickly as possible, and contact
the affected clients, to reduce the impact that these comments may have.

Generate confidence in your e-commerce beyond the image

5. Use SSL certificate for your website: This way you are already guaranteeing the visitor that you are an authentic and reliable site regarding the registration of your personal or banking data, as these will travel from encrypted form. To have it, just ask the company where we have hosted the domain and configure it in your content manager. 

6. Show your stamps and certificates of quality: There are different certifications that will make your online store generate more confidence, for example, “Online trust” that guarantees the protection of your data and your rights as a consumer or, “Ekomi” to demonstrate that your payment is safe. There are also others like ChambertTrust and Fevad.

7. Clarify return policies: Clearly state in which cases they can apply and when they can not.

8. It offers multiple payment options: Offer your clients all the payment options you can, so that you can choose the one you feel most comfortable with. Paypal, bank transfer, credit card, etc. are among the best known. It is also important to make clear if it is necessary to charge some type of commission.

The security of your customers’ data must be paramount for you when making any online transaction, and you must prove it using all possible methods so that you feel comfortable and safe when visiting your e-commerce.