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It is projected that by 2020, 1.7 megabytes of data will be generated for every person in the world, every single second; and the proportion of data that needs to be protected is growing faster than the digital universe itself. All the data coming in large volumes from different places is called Big Data.

Big data basically means sets of structured or unstructured data whose volumes are so large and so complex that traditional data processing software cannot process them within a reasonable amount of time. The information mined from these sets are then analyzed and put to good use. Big data involves more than just the volume and complexity of data, however. Doug Laney laid out the definition of big data in 3 V’s.

Volume: Data is collected from everyone, everywhere. From social media activity to online shopping, data can be farmed from everywhere.

Velocity: The speed at which data streams in near-real time thanks to RFID tags, sensors, and smart metering.

Variety: Big data comes in different formats—emails, texts, videos, forms, business transactions, etc.

Some real world uses for big data include:

Retail organizations and commercial companies monitor social media activities to find out emerging trends in the market. This way, they can ride the trend and start selling things people are clamoring for at that point in time.
Financial organizations analyze data from their clients to organize them into different groups. This categorizing results in more optimized programs that can better serve the needs of their clients. Data analyzed from their clients’ activities could also help detect fraud.
Hospitals analyze patient data to foresee which patients would most likely be readmitted and plan treatment programs that will prevent the patients from needing to be readmitted.
Industrial companies use machines that gather data that allows them to figure out when a certain machine would need upkeep or replacement.

Data extracted from big data can be very helpful in a lot of ways for many people and organizations. However, as a now famous fictional uncle once told his nephew, “with great power comes great responsibility.” There are two major considerations when trying to build a business around big data. One is data ownership — who has the rights to an individual person’s data and what rights do the government, financial, commercial or health institutions have to them.

The other is data protection. Once an institution or business has access to their clients’ data, how do they protect the private information that go through their systems on a daily basis?

With the scandal of data leaked or sold by such a large social media company as Facebook, more and more people are becoming aware of the dangers of leaving their personal data unprotected. Realizing that something as innocuous as answering online quizzes could actually be used for data mining is somewhat worrying.

Having a good grasp of the legal implications of going into big data is very important. Big data is still an emerging and growing market. If you have any concerns about the legality of anyone, be it an individual or an institution, using and keeping personal data, it is best to get in touch with a lawyer that understand the legalities surrounding data rights, privacy, and protection.

Original text here

The work of selling a product is becoming more difficult every day. We are overwhelmed by information and advertising, especially on the web. Even when your e-commerce manages to correctly apply all the positioning strategies to stand out in search engines, you still sell little or nothing. Why is it? Is it possible that your e commerce does not generate sufficient confidence.

The increase in cyber attacks has caused people to become skeptical about the websites they use and not feel comfortable leaving their private and financial information online to make a purchase. If you feel that your ecommerce is not generating confidence in your potential clients, follow the tips below that will help you identify what the problems are and how to solve them.

How is the image of your e-commerce?

1. The first impression counts: Start by reviewing the design, if it is old or outdated it will not make a good impression, the same way bad spelling or grammar can affect the image of your company. People do not feel confident in an organization that does not know how to express what they want from you.

The ideal is to hire specialists in these areas that can give the right image to your company. Also consider that if poor wording can affect the rankings of a Google search.

It is important that the prospective buyer is clear about the characteristics of what they are going to buy and the benefits that they will bring. Therefore, the entire image of your website must clearly express what your message.

However, the trust is not only in the image, the company also has to convey confidence at the time that your customer is going to make the purchase, at that time, you should consider the following:

2. Clients want to know who you are: There you can show the physical and / or legal information of the company. The more information you offer, the better, company history, mission, vision, business objectives, professional team, managers, etc.

3. Contact you easily: The contact section must have all the necessary information so that the customer can communicate with the company without problems. The information should include telephone numbers, emails and physical address (if available). Using Google Maps is the best way to show a physical address. There are other channels that can facilitate communication such as chats or interaction with users in social networks, will bring more value to the company.

What do they say about your company?

4. If managed correctly social media can be a great help and a fundamental tool for any business, as they allow a channel of communication with customers.

Users today pay a great deal of attention to the reviews a company receives on the web. If there are negative comments it is possible that this generates distrust. Therefore, it is important to manage this type of problems as quickly as possible, and contact
the affected clients, to reduce the impact that these comments may have.

Generate confidence in your e-commerce beyond the image

5. Use SSL certificate for your website: This way you are already guaranteeing the visitor that you are an authentic and reliable site regarding the registration of your personal or banking data, as these will travel from encrypted form. To have it, just ask the company where we have hosted the domain and configure it in your content manager.

6. Show your stamps and certificates of quality: There are different certifications that will make your online store generate more confidence, for example, “Online trust” that guarantees the protection of your data and your rights as a consumer or, “Ekomi” to demonstrate that your payment is safe. There are also others like ChambertTrust and Fevad.

7. Clarify return policies: Clearly state in which cases they can apply and when they can not.

8. It offers multiple payment options: Offer your clients all the payment options you can, so that you can choose the one you feel most comfortable with. Paypal, bank transfer, credit card, etc. are among the best known. It is also important to make clear if it is necessary to charge some type of commission.

The security of your customers’ data must be paramount for you when making any online transaction, and you must prove it using all possible methods so that you feel comfortable and safe when visiting your e-commerce.